Google Adds Instant Buy Feature To iOS
97% of mobile shoppers abandon their shopping carts. That’s a stat Google has been tossing around for about two years (hopefully it’s gotten a little better since then).
Either way, Google is expanding a feature it launched on Android over a year ago, which it hopes will solve this problem, to iOS. It’s also available for the web. The Google Wallet Instant Buy API lets developers in the U.S. make the checkout process in their apps easier.
According to Google, RueLaLa saw a 4X increase in purchase conversion for Google Wallet users on Android after integrating the API. Eat24 saw an 11% higher average order value compared to credit card purchases. Fancy saw a 20% conversion increase on mobile and desktop sites as well as Android.
Google has been working with partners B&H, Eat24, Fancy, Newegg, Sionic Mobile and Wish to integrate the API into their iOS apps, but access is now open to other developers.
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