Small Business News

Google Is Bringing Android To Cars

Last week, a report came out of the WSJ claiming that Google was teaming up with automakers to get Android into cars. The report said that an official announcement would come during CES, and Google didn’t disappoint.

Google announced today that it has entered into a partnership with numerous “automative and technology leaders” to bring Android to vehicles. The initiative will be called the Open Automotive Alliance and will aim to accelerate “auto innovation with an approach that offers openness, customization and scale.”

“Millions of people are already familiar with Android and use it everyday,” said Sundar Pichai, SVP of Android, Chrome & Apps at Google. “The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road.”

So, how does Google envision a future of Android in cars? In the simplest terms, Google wants to replicate the current experience of using your smartphone in the car without having to use your smartphone:

Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn’t it be great if you could bring your favorite apps and music with you, and use them safely with your car’s built-in controls and in-dash display? Together with our OAA partners, we’re working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers. And it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways.

Starting out, the Open Automotive Alliance members include Audi, GM, Honda, Hyundai and Nvidia. Google will no doubt be talking up the OAA at CES this week and looking for new members though.

Small Business News is brought to you by iEntry, Inc.
Search
Search
Stocks headlines
Index Last Change
Dow 17086.63 -26.91
Nasdaq 4473.70 17.68
S&P 500 1987.01 3.48
NYSE 11023.90 7.66
AMEX 2801.76 12.72
Input stock ticker 
Or company name