Small Business News

Facebook Exchange Ads In News Feed Now In Beta

Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta.

Now, additional businesses can scale their FBX efforts from the right hand side of Facebook to more engaging territory. All qualified DSPs received beta access, and can now begin implementation.

“After a successful alpha with Nanigans, Mediamath, and Tellapart, desktop Page Post Link Ads are moving into beta on Facebook Exchange (FBX)- a solution for direct response campaigns where the targeting, conversion objective and measurement are outside of Facebook,” Facebook says.

“In this beta, DSPs can implement all types of campaigns, including those with product-specific creative, by creating Unpublished Page Posts and selecting the right one for the right user at the right time,” the company says.

Facebook is currently working on integrating the Facebook Exchange real-time dynamic creative functionality into the Link Page Post ad format, so stay tuned for that.

You can see Facebook’s list of Qualified DSPs here.

Small Business News is brought to you by iEntry, Inc.
Search
Search
Stocks headlines
Index Last Change
Dow 16563.30 -317.06
Nasdaq 4369.77 -93.13
S&P 500 1930.67 -39.40
NYSE 10726.43 -203.36
AMEX 2706.92 -42.78
Input stock ticker 
Or company name