Small Business News
1. Reddit Gives Ads Away To Small Businesses
Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well). As the company says, this will be especially helpful for things like movie premieres, which often have different release dates in different countries, as well as ...

2. Etsy Announces Acquisition
Etsy announced on Wednesday that it is acquiring creative technology marketplace Grand St. Its team, including co-founders Amanda Peyton, Joe Lallouz, and Aaron Henshaw, will join the company. Grand St. gives makers of hardware products a place to list their creations. It reviews and approves all listings before they go live, so not everything submitted appears. ...

3. Google Says You Can Outrank Big Sites
The latest Webmaster Help video from Google take on a timeless subject: small sites being able to outrank big sites. This time, Matt Cutts specifically tackles the following question: How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads ...

4. Twitter Launches Native Ads From MoPub
Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension toOpenRTB, ...

5. Online Tax Not Being Kind To Amazon
Researchers from Ohio State have published a paper on the “Amazon Tax,” saying that “only Amazon.com has been affected”. A bunch of states have implemented laws that that demand sales tax on online purchases. Items sold by Amazon and shipped to the following states are subject to the tax: Arizona, California, Connecticut, Georgia, Indiana, Kansas, Kentucky, ...

6. Google Releases New AdWords Features
Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. A new AdMob feature will enable advertisers to target people based on the apps they use, as well has how often they use them, and their in-app purchases. Advertisers making use of ...

7. Google Shopping Campaigns Get New Upgrade Option
Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from ...

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