Small Business News
1. Comparing Social And Search Advertising
Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, ...

2. New Google Ads Available
Late last year, Google revealed that it had been testing +Post ads, enabling advertisers to reach audiences across the Google Display Network with their Google+ posts. Today, the company announced that it has opened the ads up to all advertisers. The ads let you use Google+ photos and videos, and turn them into engagement ads. While the ...

3. Bing Ads Are Doing Pretty Well
In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant force, and Bing still working to catch up this doesn’t come as a huge surprise, ...

4. Google Gives Website Advice
Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server sends back a status code,” he says. ’200 might mean everything went totally fine. 404 means ...

5. Etsy Announces Pricing For Wholesale
Etsy announced the pricing for Etsy Wholesale for when it launches publicly this summer. There will be a one-time joining fee of $100 for sellers, and the company will get a 3.5% transaction fee for wholesale purchase orders, the same as those for Etsy.com. Etsy Wholesale was launched in beta a year ago. The program is free ...

6. Google Is Testing A New Analytics Feature
Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, and reporting data for potential issues. It looks for things like missing or malformed tags, filters that ...

7. Infographic Looks At Your Future Customer
Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of interesting stats that any business would want to take into consideration. For example, 63% of smartphone owners ...

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