PR Resources

PR Resources

Associations:

Council of Public Relations Firms
www.prfirms.org
Consisting of nearly 100 of America's leading public relations firms, CPRF's mission is to advance the business of public relations by building its value as a strategic business tool, setting industry standards, helping member firms manage successful and profitable businesses, and promoting the benefits of a career in public relations.

Public Relations Society of America
www.prsa.org
With nearly 20,000 members, PRSA is the world's largest organization for public relations professionals. Its primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

International Public Relations Association
www.ipra.org
International network of public relations pioneers from nearly one hundred countries

Institute for Public Relations
www.instituteforpr.com
IPR is focused on the science beneath the art of public relations and exists to expand and document the intellectual foundations of public relations, and to make this knowledge available and useful to all practitioners, educators, researchers and the corporate/institutional clients they serve.

The National Council for Marketing & Public Relations
www.ncmpr.org
NCMPR is the only organization of its kind that exclusively represents marketing and PR professionals at community, technical and junior colleges.

National Investor Relations Institute
www.niri.org
A professional association of corporate officers and investor relations consultants responsible for communication among corporate management, the investing public and the financial community.

Public Affairs Council
www.pac.org
The Council is the leading association for public affairs professionals.

Radio Talk Show Hosts Association
www.talkers.com/
Tools and resources for radio and TV hosts.

Books:

Public Relations: The Complete Guide, by Joe Marconi. (South-Western Educational Pub, 2004)
ISBN: 0324203047
www.amazon.com

Public Relations Kit for Dummies, by Eric Yaverbaum, Robert Bly. (For Dummies, 2001)
ISBN: 0764552775
www.amazon.com

Full Frontal PR: Building Buzz About Your Business, Your Product, or You, by Richard Laermer. (Bloomberg Press, 2004)
ISBN: 1576601811
www.amazon.com

Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations, by Linda B. Vandevrede (VandeVrede Public Relations, LLC, 2005)
ISBN: 0976252708
www.amazon.com

PR!, by Stuart Ewen. (Basic Books, 1998)
ISBN: 0465061796
www.amazon.com

Public Relations Writing and Media Techniques, by Dennis L. Wilcox. (Allyn & Bacon, 2004)
ISBN: 020541849X
www.amazon.com

Public Relations Writing: The Essentials of Style and Format, by Thomas H. Bivins. (NTC/Contemporary Publishing Company, 2004)
ISBN: 0844203513
www.amazon.com

Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke, by Michael Levine. (Collins, 1994)
ISBN: 0887306640
www.amazon.com

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage, by David R. Yale, Andrew J. Carothers. (McGraw-Hill; 2 edition, 2001)
ISBN: 0844232424
www.amazon.com

The Copywriter's Handbook, Third Edition : A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly. (Owl Books, 2006)
ISBN: 0805078045
www.amazon.com

Bulletproof News Releases: Help at Last for the Publicity Deficient, by Kay Borden. ( Franklin Sarrett Pub; 2nd Rev edition, 2002)
ISBN: 0963747711
www.amazon.com

Lesly's Handbook of Public Relations And Communications, by Philip Lesly. (McGraw-Hill, 1998
ISBN: 0844232572
www.amazon.com

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, by Sandra L. Beckwith. (Adams Media Corporation, 2003)
ISBN: 1580627714
www.amazon.com

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization, by Catherine V. McIntyre. (Piccadilly Books, 1992)
ISBN: 0941599191
www.amazon.com

Public Relations : Strategies and Tactics, by Dennis L. Wilcox, Glen T. Cameron. (Allyn & Bacon,, 2005)
ISBN: 0205449441
www.amazon.com

Effective Public Relations, by Scott M. Cutlip, Allen H. Center, Glen M. Broom. (Prentice Hall, 1999)
ISBN: 0135412110
www.amazon.com

The New PR Toolkit: Strategies for Successful Media Relations , by Deirdre Breakenridge, Thomas J. DeLoughry. (Financial Times Prentice Hall, 2003)
ISBN: 0130090255
www.amazon.com

The Handbook of Strategic Public Relations and Integrated Communications, by Clarke L. Caywood. (McGraw-Hill, 1997)
ISBN: 0786311312
www.amazon.com

Wooing & Winning Business : The Foolproof Formula for Making Persuasive Business Presentations, by Spring Asher, Wicke Chambers. (Wiley, 1998)
ISBN: 0471253707
www.amazon.com

How to Prepare, Stage, and Deliver Winning Presentations, by Thomas Leech. (American Management Association, 2004)
ISBN: 0814472311
www.amazon.com

New Dimensions in Investor Relations : Competing for Capital in the 21st Century, by Bruce W. Marcus, Sherwood Lee Wallace. (Wiley, 1997)
ISBN: 0471141534
www.amazon.com

101 Ways to Promote Yourself : Tricks Of The Trade For Taking Charge Of Your Own Success, by Raleigh Pinskey. (Avon Books, 1999)
ISBN: 0380810549
www.amazon.com

Wire services/press release distribution services:

Media Distribution Services, (800) 637-3282.
Metro Publicity Services, (212) 947-5100.
PR Newswire – www.prnewswire.com
MediaLink – www.medialink.com
e-releases – www.ereleases.com
Mass Media Distribution LLC – www.massmediadistribution.com
Press Release Network – www.pressreleasenetwork.com
24-7 Press Release – www.24-7pressrelease.com
MarketWire – www.marketwire.com
Xpress Press – www.xpresspress.com
BusinessWire - home.businesswire.com
PR Web Press Release Newswire – www.prweb.com
EWorldWire – www.eworldwire.com
PR Leap – www.prleap.com
I-Newswire – www.i-newswire.com
Send2Press – www.send2press.com
WebWire – www.webwire.com

Media lists/directories:

Editor & Publisher International Yearbook: The Encyclopedia of the Newspaper Industry (Editor & Publisher, annual).
www.amazon.com

Oxbridge Directory of Newsletters (MediaFinder, annuals)
National Directory of Magazines (MediaFinder, annuals)
www.mediafinder.com

Yearbook of Experts, Authorities & Spokespersons (Broadcast Interview Source)
www.amazon.com

Yearbook of Experts, Authorities & Spokespersons Online ( Yearbook.com )
www.expertclick.com

Writer's Market (Writer's Digest Books)
www.writersmarket.com
www.amazon.com

Media lists/software and labels:

Publicity Blitz
A media directory-on-disk with more than 17,000 print and broadcast journalists all coded by the subjects they cover.

Software:

Publicity Builder
www.jian.com
Publicity Builder is a collection of public relations software templates (see below) that you can easily edit using Word or your favorite word-processor.

Vocus
www.vocus.com
Web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences.

IPressroom
www.ipressroom.com
iPressroom provides marketing communications software and services to make it easy for corporate, agency and non-profit marketers to move their traditional campaigns onto the Net.

The Press File
pressfile.com
Comprehensive tool available for publicists. The Press File is an easy-to-use media relations contact manager that gives you unlimited flexibility to target, track and manage your contacts--the way you want.

DNA13
www.dna13.com
Provides companies with public relations and communications software. Key features include integrated media monitoring, management and measurement tools.

Clipping services:

Burrelles-Luce – www.burrellesluce.com
CustomScoop – www.customscoop.com
NewspaperClips.com – www.newspaperclips.com
ClippingService.com www.clippingservice.com
CyberAlert – www.cyberalert.com
Metro Monitor – www.metromonitor.com
Universal Information Services, Inc. – www.universal-info.com
QIA – www.qia.com

News & Info:

All About PR
aboutpublicrelations.net/
Public relations news and information.

Press Release Writing
www.press-release-writing.com
Tips for writing press releases.

MediaLink
www.medialink.com
Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to reach target audiences with maximum impact on television, radio, print, and the Internet.

O'Dwyer's Public Relations News
www.odwyerpr.com/
News and information for the public relations professionals.

PR Week
www.prweek.com
Magazine that provides timely news, reviews, profiles, techniques, and ground-breaking research for public relations professionals.

Awards:

Mercury Awards
www.arcawards.com/mercury.htm
Honors PR and corporate communications, sponsored by MerComm Inc.

Public Relations Society of America Awards:

Gold Anvil Award
www.prsa.org/_Awards/individual/gold.asp?ident=indiv2
The Gold Anvil is the Society's highest individual award. It is considered to be PRSA's lifetime achievement award and is presented to a public relations practitioner and PRSA member whose accomplishments have made a major contribution to the profession.

Silver Anvil Award
www.prsa.org/_Awards/silver/index.asp
The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations who have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

The Bronze Anvil Award
www.prsa.org/_Awards/bronze/index.asp
The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics, the individual items or components of programs or campaigns. They are awarded in 50 categories and subcategories.
Search
Search
Stocks headlines
Index Last Change
Dow 16960.57 -123.23
Nasdaq 4449.56 -22.54
S&P 500 1978.34 -9.64
NYSE 10985.81 -52.75
AMEX 2788.31 -10.94
Input stock ticker 
Or company name